Taidelinja

(2015)

Visual identity, website design and printed materials for Taidelinja, a year long project to celebrate HKL's 70th birthday by bringing art to the public transport in Helsinki.

Collaboration with Måndag.

http://www.taidelinja.fi

For the logotype we created a highly geometric custom typeface resembling the visual language of subway maps. The orange color derives from the subways in Helsinki and the green color from trams.