Otso Kivekäs


Visual identity, printed materials and website design for the parliamentary election campaign of Otso Kivekäs (Vihreät / the Greens) in spring 2015.


Otso means bear in Finnish, so it was clear from the beginning that a drawing of an actual bear would need to play a big role in the identity. The black, green and white versions of the bear became very recognisable in the streets of Helsinki at the time of the election.